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I’ve always been the kind of person who loves to experience things and be fully present for it. I’ve also always had a love for words and language. Taking on the challenge of accurately describing how a moment feels and observing how a story lands or resonates with an audience is invigorating and fulfilling. I love the way words can turn a passing thought or a personal experience into something that sticks with you. That instinct-to observe, to translate, and to express-is what pulled me into content creation and digital marketing.

For the duration of my college coursework, I didn’t just learn how to create content, I learned how to think like a communicator and how to modify and refine messages for different audiences. I learned how to pair together visuals and language so they reflect and support each other-becoming more than they could individually. And I learned how each digital platforms, with its strengths, turn creativity into connection. Whether I’m writing a caption, building a campaign, or designing a piece of content from scratch, my goal is always the same: To make people feel seen, understood, and inspired.

Writing is where everything starts for me-in making sense of the world around me, processing emotions and how I choose to experience any circumstance, and unexplored concepts that enter my mind. Finding the right words to give shape to this information allows me to create something tangible and shareable that we all already feel but don’t always know how to express. But it doesn’t stop there for me. A favorite quote from leadership trainer, John C. Maxwell states, “The purpose of communication isn’t to impress your audience. It’s to empower your audience.” This is the driving force behind my creative process, in scripting a video, building a brand voice, or crafting a story for social media-it’s not just to inspire and create positive emotions, it’s about empowering positive, life-building actions.

Through my digital marketing courses, I’ve developed skills across content strategy and planning, visual storytelling and design, social media and audience engagement, branding and messaging, and digital campaigns and creative execution.

This portfolio is a record of these skills. Every project you view on here reflects my creative process-pair creativity with strategy and emotion with purpose. It’s creation with intention!

If you’re here to explore my work, I hope it connects with you and that you see it’s not just posts and pixels, but a powerful way to tell stories, build connections, and leave a little bit of myself behind in what I make.

Welcome to my creative space. I’m glad you’re here.

-Michelle